8 Benefits of Video Marketing for Small Businesses
Leverage the second biggest search engine in the world
YouTube accounts for 250 million hours of watch time every day and is home to over a billion users. “How to” videos are among the most popular search terms and are a great opportunity for educational content.
Rank higher on search
Google and other search engines rank websites with video highly. Adding video to your site increases your chances of first page results 50x. When was the last time you clicked on the second page while searching on Google?
Offer users content they want
Video is going to account for 80% of all consumer internet traffic by 2021. Consumers also prefer to learn about products through video rather than text.
Build strong brand connections
Appealing to human senses has always been a classic marketing technique. Video allows for both audio and visual stimulation. Activating both of these senses in the brain makes viewers more engaged and also develop a stronger affiliation and interest in the branded content they are consuming.
Low barrier to entry
Businesses in general think there is a high cost associated with video and lots of equipment costs to accompany. This isn’t really true. Most phones now have 1080p/4K cameras and there are many apps with basic video editing software.
Show up more on social media feeds
Algorithms are based on user’s previous activity, and this principle makes it harder for small businesses to be discovered by new audiences. Video post are being placed at the top of news feeds. People are more likely to stop and view stimulating video content and the interactions help expand your business reach.
Tell a stronger story
Customer testimonials are sure way to reel in buyers. Allowing your customers to become your biggest advocates, creates a powerful connection. Having a real person explain why they love your product and business is social proof that brings immense value.
Increase conversions
Conversion rates increase two fold with video enabled websites. Your website is in dire need of a play button.